Oman Rail

Branding Oman’s pride and joy

Oman Rail is the Sultanate’s first state-funded rail network and DaDeDo was assigned to provide it with strategic branding and marketing communication services.

Our logo design for Oman Rail created a unique mood for the brand. The artistic Arabic logotype illustrated the shape of a moving train, highlighting speed, quality and futuristic vision of the nation.

The 5th element design was inspired by Oman’s culture, art, tradition and landscape. Overall, the brand identity was applied on a myriad of communication material such as brochure, outdoor ads, train branding, to mention just a few.

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