CHI Al Shaqab

Riding the wind of horse sports

Our design objective for the equestrian
event was to inspire a passion for horse
sports in everyone.


CHI AL SHAQAB 2013 is the first edition of the annual international equestrian competition to be hosted by AL SHAQAB, a member of Qatar Foundation. The event was held from 27-30 March 2013 in Qatar.
This is the first festival of its kind in the Middle East and Asia, where both national and international equestrians gathered in Doha
Inspired by the event’s vision to engage, inspire and educate the community about the fascinating variety of horsemanship, we created a visually gripping campaign that evoked the passion and pride of equestrian sports.
The event brand featured a silhouette of the horse in a majestic pose. This branding was applied as a theme on all the event’s communication and marketing literature as well as on environmental signage, venue branding, website and other collateral.
The advertising highlighted each of the three disciplines in three colours and invited the audience to take part in this exciting and historical event.


cmac-shaqab-2 copy



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