oman

.om

Highlighting Omani identity

DaDeDo helped Oman Telecom Regulatory
Authority unveil its .om and .oman domain
registration service.
“My address is Omani” became the centrepoint of attraction for the target audience during the campaign.

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We created the brand identity as well as designed and developed the website for its registration portal, www.registry.om.

The advertising campaign invited the target audience to “highlight their Omani identity” and own their unique local web address. It used national pride to invite Oman’s residents, businesses and organizations to highlight their Omani address through .om and .oman domains.

The campaign targeted Registrars in the first phase and businesses and individuals in the second phase.

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