Launch of the Insightologist – extraordinary insights from our culture
The Khaleeji culture is opulent with stories, beliefs, wit and nuances that are often veiled from the outsider’s gaze. We decided to dig deep into our everyday life and draw from our rich treasury of local thought to provide valuable insights to inspire marketers to create authentic communication.
Thus, the Insightologist was born.
We believe marketing analytics should focus more on the insights, not just the data that we analyze. Therefore, we study Khaliji socioeconomic trends and patterns from an observer’s perspective. Nuggets of insights are much more forthcoming when sought with patience and creativity – whether they may be related to youth attitudes, consumer behaviors, emerging fashion trends, et al. Take a glimpse of our inaugural issue of the Insightologist. Tell us what you think.