AJK Unity Brand Identity
Client:
AJM Kooheji is one of the most renowned business powerhouses in Bahrain. Over the years, the Group has built a reputation of bringing highly prestigious, globally recognized brands to Bahrain.
Challenge:
One of their verticals, a full-service fit-out (or post-build) specialist (supply, design and build), needed a complete brand revamp – from logo to brand name – to more adequately represent their value to the end-consumer. Being a one-stop shop for design, consultation, execution and product, they wanted their identity to clearly bring this to life.
Solution:
Resonating with the key brand differentiator of being a one-stop shop, the designed logo took inspiration from the conjugation of earth and its integral elements (water, air) to reflect the holistic essence of the brand. The name AJK Unity was conceptualized to represent this conjugation of elements.
The logo highlighted the unification of services under the brand’s ambit, while also signifying the long-lasting relationships it fosters with its clients.
Result:
The new brand identity effortlessly encapsulated the purpose and fluidity of the brand’s offerings. It helped cement the brand’s position at the pinnacle of service offerings in Bahrain.
