Aramco Mahasin
Objective:
Saudi Aramco wanted to reward long-term service by offering Saudi employees the ability to purchase land in a fast developing part of the Kingdom - which holds significant sentimental value for the employees. The focus of our campaign was on effectively communicating this opportunity to employees while showcasing the features and amenities of the project.
Solution:
To achieve the project objective, we devised a communication strategy that emphasized the immense opportunity that this land offered to employees. Our campaign was built around the concept of a Dream Home, that employees could build exactly the way they wanted. The logo for the project paid homage to oasis region's iconic palm groves - capturing the essence of its cultural significance.
To maximize reach and engagement, we chose a multi-channel approach starting with a main film that highlighted the key features and benefits of the project. Through a microsite, emails, eBanners, TV screen banners, screen tag, brochure, booth and roll up, we provided employees with a comprehensive understanding about the Mahasin project.
Results:
The implementation of the communication strategy for Mahasin was met with resounding success. The design of all creatives was well appreciated by the client. The campaign generated positive feedback and excitement among employees.
