Aramco’s HR department’s sub- branding guidelines
Objective:
The HR Department at Aramco serves and interacts with a large audience. They were looking for a way to bind their products and services together in an integrated and aligned internal branding guideline. Importantly, the department wanted to stand out amongst the hundreds of communications that occur within Aramco – while staying true to the existing branding guidelines of the organization.
Solution:
After analyzing the main brand's existing guidelines and deconstructing the brief, DaDeDo created a set of flexible, sub-brand guidelines, with customized rules and a framework that gave the department its own identity. The framework even defined and divided the department’s communications into four categories that were easily identifiable through visual elements. This empowered the HR department to create unique and stand out communications.
Results:
The HR Guideline Book became a single point of reference for the HR department when crafting its communications. Not only did it enable the department to create distinct communication material, but it also ensured that all its communication was easily identifiable by employees – who wouldn’t miss important messages or ignore anything relevant to them. The HR department was extremely happy with the options, creativity and flexibility that the guidelines gave them.
