BEDASHING IDENTITY & COLLATERAL DESIGN
Bedashing is a high-end award winning beauty lounge chain for women in Abu Dhabi.
To create a name, identity, supportive graphical device and apply it to various printed collateral.
The brand identity for Bedashing Beauty Lounge encompasses the brand essence of "Bautopia", a haven where women are pampered with the latest beauty treatments in an exclusive ambience of relaxation, peace and harmony. The name is a command expression of being "dashing" - Bedashing, which is a promise that the beauty lunge provides to its visitors.
Bedashing's 5th element has been designed to evoke a feeling of fantasy through surreal patterns that seem to create an optical illusion. It reflects a "wonderland" atmosphere that's so much in line with the exclusive ambience and consistent with Bedahsing's brand values.
A customized modern serif typeface thus blends solid and curved styles to reflect quality and creativity.