EHSAN IDENTITY DEVELOPMENT
An elderly home care in Doha for family support.
To develop a new logo for the client that communicates its service and objective.
We designed the logo of Ehsan based on Arabic calligraphy to the image of a palm tree. A palm tree is a symbol for generosity in the Arab society, in which its fruit yields strength and longevity while its rooted stem represents caregiving and wisdom.
A brand that is culturally relevant to denote the image we would like to portray for the elderly in the center.