NAMA IDENTITY DEVELOPMENT
Client:
Nama is a non-profit organization operated since 1996 to empower youth and social entrepreneurs in the State of Qatar.
Challenge:
To rebrand and create a new supportive graphical device.
Solution:
The logo spells the word Nama in modern Arabic calligraphy, however the design also appears to represent a growing plant and a wing. The form as a whole communicates the ultimate mission of Nama, which is to empower youth and entrepreneurs and help them grow, prosper, lead ad achieve their highest goals.
Result:
A friendly and youthful logo that communicates a strong sense of freedom for youth to spread their wing and ambitions to reach high!