NUPCO’S STRATEGY ENGAGEMENT CAMPAIGN FOR EMPLOYEES
Objective:
To help NUPCO, a unified healthcare provider in the Kingdom of Saudi Arabia, to resonate and align their internal workforce with the vision & mission of the company, thereby increasing relatability & awareness.
Solution:
Through in-depth discussions with multiple internal team members across the NUPCO ecosystem, DaDeDo was able to establish the timeline, vision & mission and align them with a communication matrix that would be highly visible and boost engagement, thereby ensuring high recall and effective communication.
Results:
The overall communication matrix and campaign was a success as the internal team at NUPCO was excited and keen to discover more about the company. This was confirmed when approximately 98% of the people who were subjected to the communication, came to the website & took the survey.
