QATAR SOCIAL CULTURAL INTEGRATION PROGRAM
When Qatar Social was established as an umbrella organization to group and mange the major social service organisations in the country, it faced a major challenge in unifying cultures of the 7 organizations under it and gaining cooperation from them. The newly-formed parent organisation faced resistance and non-compliance from the previously independent civil society organisations now clubbed under one parent body.
DaDeDo conducted a thorough mapping of the existing culture and developed a 3 year 'Transformation Program'. A performance culture was designed based on a reinvented brand strategy, architecture, and values. The culture was introduced through multiple engaging events and motivating communication campaigns.
An employee experience development program followed, that included engaging workshops to build capacity and establish Culture Champions who would lead the transformation.
A strong sense of brand ownership was established with a 40% increase in employeeengagement. Enthusiastic and empowered champions led the movement of catalyzing the transformation and started cross-organizational initiatives for process improvement and quality assurance based on global best practices.