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QATAR SOCIAL IDENTITY & GRAPHICAL DEVICE

Client:

Qatar Social is a non-profit development organization established in 2013, that supports social integration, with many subsidiaries that work towards family and community cohesion.

Challenge:

To revise the logo design and create a tailored supporting graphical device that would better portray the company's identity.

Solution:

After defining Qatar Social's audience, vision for growth and prime value of service, DaDeDo developed seven customized graphical devices, each that represent the various subsidiaries of the organization. These were applied to various applications that could be mixed and matched. The logo was also enhanced to have softer sides that appear more welcoming.

Result:

A brand design that is better represent its prime value to the market.