SIV IDENTITY DEVELOPMENT
Ligne Roset is a furniture shop in Bahrain under Khulaifat holding that sells Italian furniture line Ligne Roset amongst other brands.
This modern furniture shop that built up a fan base with the name "Lignet Roset" decided to break away from this name, which initially came from the fact that they only sold "Lignet Roset" products but now sell a crafted assortment of various furniture brands and accessories.
Through a combination of the design brief, through research and development work, we created a final name, brand logo and slogan, along with a unique fifth element.
"Lignet Roset" has wonedrfully morphed into 'SIV', the brand name and identity is short with a deep meaning that represents the company strength and what the team do carefully select the finest furniture.
A fashion-forward brand that would continue its legacy in finely selected furniture.