TEGAHWA IDENTITY & ROLL OUT
Client:
Abu Dhabi National Oil Company (ADNOC) is a diversified and integrated group of energy companies. ADNOC's activities include exploration and production of crude oil and natural gas; refining, marketing, supply and transportation, and the manufacture and distribution of petrochemicals.
Challenge:
To develop an identity for a coffee shop & bakery brand under ADNOC's umbrella and its related collateral.
Solution:
Tegahwa is friendly invitation to have coffee in Arabic. The brand conveys warmth and hospitality while the shape of the brand maintains an international feel for coffee outlets. The graphical device that was developed uses coffee beans to create visuals that depict the various aspects of the Arab heritage.
Result:
A brand that is a reflection of Emirati warmth and delight.
