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WIFAQ IDENTITY DEVELOPMENT

Client:

A family consulting center in Doha that support stable marriages and family life.

Challenge:

To develop a new name and logo identity for the center.

Solution:

The identity Wifaq was constructed with the meaning of "Agreement" and like any circumstances, to come to any agreement, people must work together. For that reason the logo evolved with an image of two hands holding onto one another reprinting the idea of unity. A supportive pattern was created that symbolize, harmony in its color and pattern.

Result:

An identity that represents togetherness and harmony, which best represent the centers support for stable marriages.